JWT scoops Smirnoff regional account

JWT   ACCOUNTS  SMIRNOFF

• Smirnoff aligns with JWT
• Across APAC and Australia
• JWT is Smirnoff's Global Partner

Regional - Smirnoff has aligned its regional agency duties with JWT to create its brand communication and activation toolkits across Asia Pacific and will commence work immediately.

JWT is Smirnoff's Global Partner based in New York.

The recent alignment covers makets such as Australia, India, Japan, China, Singapore, Malaysia and others. Smirnoff in Singapore worked with Iris previously.

"This is a significant coup for our Sydney office. To be entrusted with creating the communication platforms for this genuinely iconic brand, across the Asia Pacific region, is both an honour and a great responsibility. We are thrilled to have been appointed and can't wait to begin work," Noel Magnus, chief executive officer of JWT Australasia said.

JWT's  recent account wins include five federal, NSW and Victorian government contracts, McMillan Shakespeare, additional projects from Nestle, Johnson & Johnson and others.

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