Synovate launches new service for its AsiaBUS survey

Hong Kong - Synovate has launched a weekly Hong Kong omnibus survey in a bid to provide clients faster and more regular access to Hong Kong consumers' tastes, habits and attitudes.

The new service is part of the existing Synovate AsiaBUS survey.

"Synovate's monthly AsiaBUS has proved very popular in Hong Kong, and the new weekly service will provide clients with even faster turnaround time on their pressing research questions, with answers available in as little as fourteen days," Jill Telford, MD for Synovate Hong Kong said.

Synovate's weekly Hong Kong AsiaBUS is a pay-per-question service that surveys 500 Hong Kong residents aged 15 to 64 each week, providing a total sample of 2,000 consumers each month. The survey, conducted by telephone, is suited for awareness studies, concept testing, incidence checks and tracking.

"With a representative sample of the entire Hong Kong population and the ability to survey smaller sub-samples, Synovate's weekly Hong Kong AsiaBUS is a fast, flexible solution for clients who don't need a large scale, custom survey but still want accurate, timely insights," Telford added.