Macau targets travellers online
Published: Nov 25, 2009
DIGITAL ADVERTISING SOCIAL MEDIA ONLINE MARKETING
- Clickworkz launches online campaign
- Developed for MGTO
- Leverages power of social media
Singapore - Clickworkz Solutions, the Singapore-based digital marketing agency, has launched an online marketing campaign for the Macau Government Tourist Office (MGTO) aimed at generating awareness and interest for the destination and at the same time to collate user databases which can be used for future promotional purposes.
The "Breaking News" campaign - which targets PMEBs and travellers - is supported by online banners on platforms such as AsiaOne.com, Relax.com.sg and StraitsTime.com that drive traffic to the microsite.
Spearheaded by Clickworkz Solutions, the one-month long campaign gives users the chance to a win free trip to Macau by signing up with their details. If they refer at least one other friend with a valid email address, they will get an additional bonus entry into the draw.
In addition, registered users can also post the referral link on their Facebook or Twitter to attract more friends to participate.
"With this campaign, we hope to reach out to the audience virally building up the data bank and at the same time to enhance awareness of this holiday destination amongst travellers," said Lee Cheun Kiat, chief operating officer, Clickworkz Solutions.
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