Nokia interacts with Citylink Mall

Singapore - Nokia has launched a five week long campaign on the JCDecaux network, effectively turning a section of Citylink Mall, opposite HMV to an interactive platform aimed at driving awareness and educating consumers of Nokia Nseries multimedia computers.

"Outdoor has been used as a key touch point to demonstrate the capabilities of the Nokia Nseries multimedia devices such as maps, camera, music, wi-fi, internet and browsing," Lim Wee Khee, senior marketing manager for Nokia Singapore said in a statement.

According to a press release, the campaign targets consumers who are leaders in adopting new technology, and have high involvement with their mobile phones and use features beyond the usual capabilities. The Nokia N95 is being promoted through mediums such as TV, print, online, events and radio.

"What better way to intrigue, persuade and engage consumers of this latest multimedia mobile device other than allowing consumers to have a more intimate contact and experience with this sophisticated yet user-friendly device themselves," Elise Yan, marketing and research executive for JCDecaux Singapore said.

Media placement duties were handled by Mediacom while Bates Singapore oversaw creative. The campaign ends 19 June.