BBC brands news strength

Global - BBC World has launched its latest on-air advertising campaign to strengthen audience perception of its news reports through highlighting its journalistic expertise and abilities.

In the latest creative executions, the one month global campaign relies on ‘spontaneous reality' shots filmed in Baghdad, Washington and London, and demonstrate how the news teams report, research and analyse issues concerning Iraq. The campaign leverages on a ‘live' and behind-the-scenes format and rolls out in 60-second and 30-second ads shown on the channel.

Annabel Cameron, head of marketing BBC World said the advertising campaign was about truth and objectivity and aimed to capture authentic and spontaneous action as it occurs.

"Our latest television campaign reinforces the key brand values of BBC World. To truly report a story you need to understand it from every angle and the campaign rationale is to communicate how the channel continues to put news first and delivers in-depth, accurate and impartial reporting and analysis for a global audience," she said.

Red Bee Media produced and shot the advertisements.

Meanwhile, BBC also tied up with YouTube to launch BBC World News, a news and information channel - around 30 international news clips will be made available everyday.

The launch of the channel is part of a non-exclusive partnership between the BBC, BBC Worldwide and YouTube to create BBC branded channels online, and is part of the BBC's effort to reach audiences in new ways. The clips on BBC World News, which are available to users outside the UK only, and BBC Worldwide channels will benefit from Google and YouTube's advertising platforms, generating new revenues for investment in BBC's programme development.