A "Brrr" Coke Malaysia can call its own

COCA-COLA   MCCANN ERICKSON   ADVERTISING

• Coke could launch local "Brrr" TVC early next year
  
• Features footage of Malaysians acting out the 'Brrr' expression
• McCann Erickson is AOR on Coke
  

Malaysia - Coca-Cola is planning to launch a local version of its global "Brrr" spot early next year featuring footage of Malaysians drinking the beverage and re-enacting the commercial's signature shuddering reaction.

Coke has for over a week been sending sampling teams out to locations around Klang Valley to film people's 'Brrr' emotion although the footage gathered in this phase of the campaign is unlikely to be used in the TVC.

The second phase of the campaign begins next week and will feature more sampling along with brand activities. Footage from the second phase of this campaign should end up in next year's planned commercial.

"We want to capture Malaysians spontaneous uplifting reaction as part of the latest Coke TV commercial," Coca-Cola brand manager, Lin Jo-Yi, said in a statement regarding the sampling activities.

McCann Erickson is agency-of-record on the account.

The global "Brrr" campaign kicked off last month with McCann Erickson adapting and developing the idea into a radio spot for the Malaysia market.

The original "Brrr" spot was directed by Erik van Wyk of Bouffant for Ogilvy Johannesburg.

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