Audi names new marketing director

Singapore - Audi Asia Pacific has appointed Jordi Zimmerer as marketing director - he replaces Alison Ong who has since moved on to Porsche as general manager.

As director of marketing, Zimmerer is responsible for brand and marketing strategy and tasked with ensuring that Audi in Singapore achieves objectives in line with Audi's overall aim to be the leading premium automobile brand by 2015.

Zimmerer reports to Reinhold Carl, MD at Audi Asia Pacific. He was previously based in Germany where he served as MD at Arena Living Events and before that at Conteam Human Events. He also has ad agency experience having been with Y&R Frankfurt for six years, handling clients such as Lufthansa, Milka and Danone.

Audi is currently undergoing a creative pitch with Y&R and Batey the final two agencies shortlisted - industry sources suggest Y&R will win the account although Pauline Cheah, PR manager at Audi Asia Pacific denied this and indicated that no decision has yet been made.