Deutsche Bank props up local art scene

DEUTSCHE BANK   ART HK   SPONSORSHIPS

Hong Kong - Deutsche Bank has signed up as the lead sponsor of the annual international art fair, ART HK, for an initial period of up to five years.   

Michael West, head of communications for Deutsche Bank Asia Pacific, said the sponsorship of ART HK is a reflection of both the scale and growth of Deutsche Bank in the Asia Pacific region as well as their longstanding global commitment to the arts.

Deutsche Bank's sponsorship of ART HK forms part of its global commitment to promote cultural vibrancy in the markets they conduct business. 

"Deutsche Bank's involvement is a ringing endorsement of the solid foundations that we have laid in Asia to date," said Magnus Renfrew, fair director for ART HK. 

He added their shared vision and active partnership will bring them one step closer to further affirming ART HK's position as one of the leading art fairs in the region.

Renfrew said globally, galleries are looking for new opportunities to expand their markets and increasing looking towards Asia.

He said ART HK is now well established as a high profile fair with proven quality attendance and solid sales results. 

However, Renfrew was unable to be contacted at press time to comment on the cost of Deutsche Bank's lead sponsor commitment as well as other sponsors that have signed up for ART HK 2010. 

This year, ART HK hosted 110 galleries from 24 countries with attendance increased more than 30% at close to 27, 900 visitors since it first launched in 2008. 

ART HK 10 will be held in May next year at the Hong Kong Convention and Exhibition Centre.  _________________________________________________________________________________________

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