Focus Media and Point Cast beef up

FOCUS MEDIA   OUT-OF-HOME   ADVERTISING   DIGITAL

• Focus Media and Point Cast improve digital advertising screen network
• Collaborates with Info Screen, BeDigital and GreenEarth
• Has over 70 buildings covered, aims to reach 100 by year's end
  

Malaysia – Focus Media Network and Point Cast Malaysia has collaborated with Info Screen, BeDigital and GreenEarth Technovations to beef up on digital advertising screens.

In total, Focus Media and Point Cast now has over 70 commercial buildings covered with a goal to reach 100 by the end of this year. Locations of digital screens include office lift lobbies, hypermarkets, as well as at departure waiting halls and luggage collection areas at KLIA and LCCT airports.

Focus Media general manager, Gavin Chin said the network reaches 15 million prospects every month.

Current clients include Honda, Haier, Garnier, 8TV, Carlsberg, Maxis, and WWF. 

Focus Media and Point Cast are member companies of Ancom.

________________________________________________________________________________________

More quality Lighthouse titles 

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department? 
Direct them to Procurement Asia.