Joseph on brands to brandAsian

Singapore - Singapore based brand consultancy Joseph on brands has changed its name to brandAsian, and has also moved to a new location as well.

"Joseph on brands was never meant to be a company. It really just started as a moniker more than anything else that described what I was doing at the time - namely providing personal one-on-one business and branding advice to CEOs of SMEs and MNCs around Asia. I really thought it was going to be only a matter of time until I went back to running either a market or a region for one of the global brand consultancies but instead the business and the demand grew more quickly than I had anticipated," CEO for brandAsian, Joe Baladi said in a statement.

Baladi says the company "will continue to provide both brand as well as business strategy to clients, and will continue to be the only strategy-centric consultancy to focus on building Asian brands", as reflected in the name change.

"It was important to underscore our use of a methodology that recognises the unique characteristics of Asian brands. Our whole purpose for the past eight years is, after all, to build not merely successful companies but champion Asian brands," he said.

The company is now located at China Square Central.