ADH set to expand APAC operations

PEOPLE    SEARCH MARKETING  DIGITAL

• ADH to beef up APAC operations
• Raises S$3 million in UK
• To hire more

Regional - On the back of successful S$3 million fundraising on the UK stock market, Asia Digital Holdings (ADH), the parent company of DGM and AKTIV Digital is eyeing expansion across Asia Pacific.

As part of the plan ADH is looking at over 30% expansion in staffing across the board and increased offering to clients, the details of which would be disclosed at a later stage.

"Asia has the biggest and fastest growing internet user base in the world and consumer demographics and usage patterns are very appropriate to most brands. ADH aims to maximise opportunities for their clients in the digital advertising space, focusing on delivering a return for digital advertising budget for their advertisers and increased revenue for their publisher partners," Adrian Moss, founder and Group CEO, said.

According to Moss, a major leap in the levels of adspend and sophistication of strategy is well overdue in the region with consumer adoption of the medium (digital) way ahead of advertiser engagement.

"Presently, there is a massive need for more experienced digital advertising talent and ADH is poised to leverage its talented teams and over ten years experience in core areas such as display advertising and search engine marketing along with a heritage of delivering a demonstrable return for advertisers," he added.

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