Online Media of the Year: Biz & Fin No. 2 SPH Asiaone

Category: Business & Finance

Owned by: Singapore Press Holdings

Editor: Irene Ngoo

Web manager: Dexter Teoh     

Asiaone performed best in the business site category, sitting comfortably at 2^nd place- holding 14.18% of votes from all respondents surveyed in that category. As a business site, Asiaone enjoyed strong support locally, which is evident from the tremendous vote count from local respondents as well as its higher level of popularity with local companies than with foreign companies. Survey results reflected that 36 respondents from companies of local origin voted for SPH Asiaone - a slightly higher number than the 24 votes from respondents from foreign companies.

Despite Asiaone's popularity with the locals, more marketers with regional responsibilities voted for Asiaone than those with local responsibilities, although the majority of voters ranked the website in 1^st place than in 2^nd or 3^rd place.

Asiaone got a higher number of votes from respondents on the client-side than on agency-side, with a clear majority of agency-side and client-side respondents voting for Asiaone at 1^st place in the business site category.

Last but not least, respondents from the advertising (both creative and media buying) and financial services sector reflected the most desire to advertise with Asiaone.