Dow Jones makes PR easy

• Dow Jones introduces PR tool
• Media Relations Manager
• News-enables media database

Global - Dow Jones has introduced 'Media Relations Manager', a news-enabled media database and contact management tool that is aimed to help communications professionals pinpoint and engage the journalists and bloggers who are most likely to be interested in their story.

The new tool, which is now available from Dow Jones & Company, sets out to simplify media relations tasks and to save time, increase productivity and generate better results from media outreach.

According to a press release from Dow Jones, the offering links Dow Jones's vast global collection of traditional and social media coverage with journalist, broadcast and blogger contact information, profiles, beat and pitch data.

Communications professionals can locate the right journalist or blogger to pitch based on the actual words and topics they're currently writing about rather than just their beat topic. They can also view analysis of what that journalist or blogger is covering, including companies, industries, subjects and executives as well as the keywords they are most frequently using in their articles or posts.

"For communications professionals, the increasingly fragmented media landscape adds to the challenge of quickly finding the right journalist or blogger who will be interested in their story," Martin Murtland, managing director, Dow Jones Solutions for Communications Professionals, said. 

"Dow Jones Media Relations Manager helps media relations professionals build media lists and personalized, highly relevant and more effective pitches based on the stories the journalists or bloggers have actually written or communicated."

A point-and-click interface also helps speed up the process of preparing briefing books and media lists, prepping executives for interviews, tracking interactions with the media, and monitoring and evaluating coverage generated by their efforts.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia