Cebu Pacific ropes in Peach

PEACH INTERACTIVE   DIGITAL MARKETING    TECHNOLOGY CEBU PACIFIC

• Cebu Pacific appoints Peach
• To tap social media
• To promote low fares

Singapore - Cebu Pacific has hired Peach Interactive to promote its trademark low fares through social media platforms in East Asia.  

The move is a part of a bigger digital campaign, the airline is running across the region.

"We want the online community to become well-acquainted with CEB's trademark low fares and flights that can take them to Philippines' many beautiful beaches and natural wonders. We recognize the need to tailor our promotions to the needs of our wired market, and our partnership with Peach Interactive creates the effective viral marketing for that," CEB VP for marketing and distribution Candice Iyog, said.

This marks Peach Interactive's most recent win following ones like ASUS and RSIS.

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