Tiger poised to appoint new advertising partner(s)
Tay
Published: May 28, 2007
Singapore - Tiger Airways is about a week away from announcing a new advertising agency or agencies, as part of its search for a total communications solution.
According to chief marketing officer Rosalynn Tay, the low cost carrier has started reviewing proposals from both through the line and digital agencies and have shortlisted a number of them.
The incumbent on the business is EuroRSCG Singapore and the review does not include media buying and planning, which is managed by Starcom Singapore.
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