Tiger poised to appoint new advertising partner(s)

Singapore - Tiger Airways is about a week away from announcing a new advertising agency or agencies, as part of its search for a total communications solution.

According to chief marketing officer Rosalynn Tay, the low cost carrier has started reviewing proposals from both through the line and digital agencies and have shortlisted a number of them.

The incumbent on the business is EuroRSCG Singapore and the review does not include media buying and planning, which is managed by Starcom Singapore.