Leo Burnett wins MDA account

MDA    LEO BURNETT   CREATIVE ACCOUNT

• MDA appoints Leo Burnett
• For media classification campaign
• Campaign to launch this month

Singapore - The Media Development Authority has handed the creative duties for its integrated public education campaign to Leo Burnett.

According to the government website the tenure of the contract is for three months, which is the duration of the campaign, with an option to extend it for another six months.

The campaign, slated to launch mid-November 2009 until mid-February 2010, targets parents with young families, educators and teachers and students.

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