AAStocks brags real time web success

AA STOCKS   NIELSEN ONLINE   TETRIS MEDIA

Hong Kong - AAStocks has reported a record rise in total page impressions to more than 164 million for October since the launch of its real time quotes service, according to Nielsen Online.

AAStocks was one of the six selected web portals in Hong Kong to offer free real time stock quotes last month as its unique users increased 30% and page impressions jumped 93% for October.

Nielsen Online also reported average duration of each visitor on AAStocks has increased 20% from 12 to 15 minutes compared to before the launch of the new offering. 

With unique users surged close to 1.6 million in the first month of launch, Aneurin Ng, manager of advertising & communications for AAStocks.com is confident its users will continue to grow in upcoming months.   

He said the credit crunch could be a factor for the impressive figures or the exclusive real time offering but is certain that viewers increasingly want to go that extra mile to engage with their content.

"We want to lead the way in offering users a fully immersive experience when it comes to the site and both research and figures certainly show that is the way forward," he added.

The core advertisers currently on AAStocks include HSBC, BNP Paribus and Societe Generale. 

However, Bob Tin, sales director for Tetris Media, said with the significant growth of unique users since October, they will be able to attract advertisers from the property, luxury, automobile and business sectors to come on board. 

AAStocks has appointed Tetris Media as its exclusive sales representative to handle its sponsorship, behaviour targeting and rich media as well as database advertising. 

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