Online Media of the Year: Biz & Fin No. 6 Bloomberg

Category: Business & Finance

Owned by: Bloomberg

Head Commercial Affairs Asia Pacific: Shawn Galey

The prospect of being able to access up-to-date market news and Bloomberg Professional's analytical tools on a single platform is one that financial professionals cannot resist. That single platform is none other than Bloomberg.com - the premier financial news site that provides readers with the latest market headlines, proprietary breaking news, in-depth features, commentaries and executive profiles illustrated with Bloomberg analytics and audio reports.

Bloomberg generates revenue from its core business - Bloomberg Professional service, which provides essential information like real-time and historic data, news, analytics and pricing to professional investors in a single integrated package. It is the service of choice for world-renowned clients like Citigroup, Credit Suisse, The Vatican and over 230,000 other organisations and individuals worldwide.

With an impressive clientele entrusting their businesses to the Bloomberg name, it is little wonder that Bloomberg.com is ranked among the top financial news sites in the US, drawing more than two million unique visitors per month.

Bloomberg.com covers every category of news - from economy, to political and sports news within America and worldwide, put together by Bloomberg News, which has more than 1,700 reporters and editors reporting from 127 bureaus.

Without a doubt, Bloomberg.com's reputation has travelled far beyond America to sink its roots locally, judging by responses from Marketing's Online Media of the Year survey. Bloomberg.com accrued significantly more support from local marketers than from foreign marketers in the form of vote numbers. Ditto for respondents from companies of local origin, from whom Bloomberg accumulated two times more votes than from respondents from foreign companies.

Although Bloomberg.com saw favour with local marketers and companies, it was trusted by more marketers with regional responsibilities than those with local responsibilities, the former putting in thrice as many votes as the latter. The majority of all the respondents in the above categories ranked Bloomberg.com at 1^st place, pointing at Bloomberg's first-place name recall with majority of marketers.

Bloomberg.com saw higher level of support from client-side respondents than from agency-side respondents, with those performing CEO function on the client-side showing the most support for the website. Indeed, this voting pattern is to some extent, supportive of Bloomberg's claim that it has amongst its audience, more C-suite executives than any other business and financial news site.

Those who think that creativity and the world of finance do not go hand-in-hand will be forced to rethink their stances, if survey results are anything to go by. Bloomberg.com was most popular with respondents from creative advertising agencies and financial services across industry groups, indicating that the website can hold its mettle beyond traditional confines of the financial sector to reach more diverse groups of audiences - good news for any website at any rate.