Social Media now in class

• NPQ launches CSM programme
• Social media implementation
• Blended learning approach

Regional - With the use of social media is on the rise, more companies are planning to leverage on social media for PR and marketing. It's a tool that hasn't quite yet been mastered by marketers but through the Certificate in Social Media Marketing, NetProfitQuest (NPQ) is hoping to bridge the gap between business goals and the technicalities of social media implementation.

NPQ is the first company in Asia to conduct a "Certificate in Social Media Marketing" programme, with an internationally recognised certification from the International Professional Managers Association (IPMA) UK, to equip aspiring individuals with the knowledge and skills to become Social Media Professionals, capable of helping business owners in the much needed areas of marketing reengineering and social media marketing.

The programme is delivered via a "blended learning approach" through classroom training, group coaching sessions and project assignment, to ensure maximum application of knowledge into a real world environment.

The "Certificate in Social Media Marketing" (CSM) is an internationally recognized specialist certificate awarded by IPMA, UK and it provides experienced marketers with in-demand social media know-how to become certified social media professionals.

According to a media release from NPQ, students' experiences in traditional marketing campaigns coupled with this internationally recognized CSM certification will enable them to rebrand themselves for their mid career change.

The course can be undertaken both in Malaysia and Singapore. More information can be found here.

The principal trainers are Willy Lim, a graduate from the National University of Singapore who served in the defence industry as a business consultant before starting his own direct marketing training business in 2000, and seasoned marketer KC See who has consulted a number of MNCs and SMEs in sales and marketing strategies and tactics.

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