Iris to give Red Bull wings

• Iris wins Red Bull Account
• Follows four-agency pitch
• Charged with driving sales

Singapore - Red Bull has appointed iris to launch a number of through the line initiatives in Singapore following a competitive pitch against four other agencies.

iris will combine several of its integrated specialties including digital, experiential, promotional and direct marketing to launch a number of integrated through the line campaigns for the global brand.

According to a media release from iris, the agency has been charged with bringing the brand closer to its customers and driving conversion to sales.

"iris clearly showed that it understands the Red Bull brand and understands how to connect with our audience," Darryl Lim, marketing manager at Red Bull Singapore, said.

"They've demonstrated a strategic approach to the unconventional, coming up with outstanding creative ideas to engage Singaporeans and always with a view to converting this engagement into sales."

Craig Mapleston, managing director of iris Singapore, commented: "When god created Red Bull, he had iris in mind to give it wings. We share a similar view on the world and a similar view to marketing.

"A brand as big as Red Bull needs strong integrated campaigns that hinge around great ideas to build its brand culture. We're very excited about the chance to take the brand and Red Bull sales to new heights."

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