Orijen to handle Mission Hills Spa brand

Hong Kong - Mission Hills Spa has tapped boutique agency Orijen to handle its brand and tactical advertising and promotions targeting affluent customers in Hong Kong and mainland China. Orijen will work with PR agency CatchOn, to help build the brand as the leading Chinese-originated spa brand in China. The creative builds on the unique environment and is international in tone.

"We're working on an intensive marketing programme. We believe that Mission Hills Spa will be a powerful brand, following the standards of the Mission Hills parent brand. China needs an outstanding brand in this expanding sector," Katy Li general manager for Orijen said.

Mission Hills Spa consists of four facilities set in lush tropical landscapes including a destination spa resort and its own training academy located in Southern China.