EDB appoints XM Asia

• XM Asia named as digital partner
• Follows large evaluation process
• Developing in key markets around the globe

Singapore - The Singapore Economic Development Board (EDB) has named XM Asia is its new worldwide digital partner after a thorough evaluation process.

Less than two months ago, EDB had selected XM Asia's sister agency, JWT, to be its global creative agency to build the Singapore business brand.

"I am excited that even though EDB held separate and independent reviews for the selection of its creative and digital agencies, both JWT and XM Asia were awarded. I am confident that EDB will benefit from the tremendous synergies between these two JWT agencies," said Michael Maedel, JWT President.

"We look forward to working hand in hand with EDB to help brand Singapore as a home for business, innovation and talent."

Paul Soon, XM Asia, regional director, commented: "In Singapore, most digital agencies focus on brand engagement within the Singapore market; we are excited about the opportunity to partner with EDB to develop both the EDB and Singapore business brands in key markets around the globe."

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