Patroids rides with Škoda

• Harvest Automobiles sign Patroids
• Working as communications partner
• Have already created three print ads

Singapore - Harvest Automobiles, the exclusive distributor of Škoda vehicles in Singapore, has recently appointed Patroids as its communications partner.

Over the last month, Patroids has conceptualised and created three print ads for the new Škoda Superb and Škoda Octavia models.  

"To continue educating the market about the little known factory fitted features that we consider ‘standard' in our cars, we wanted an innovative and creative marketing communications agency who could articulate the brand," Daniel Au, managing director of Harvest Automobiles said.

"Patroids brought their integrated thinking to us and developed impactful creatives coupled with strong messages for Škoda. We have seen very good results immediately."

According to the agency, Patroids' advertisements in The Strait Times and Today over two consecutive weekends saw an impressive spike in visitor numbers to the Harvest Automobiles showroom.

"Our success for Škoda shows our determination and commitment to integrating our expertise in this agency and developing effective communication for our clients. We are extremely pleased at the immediate results," commented Karen Flynn, managing director at Patroids.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia