Nokia promotes E65 Wi-fi uniqueness

Singapore - Nokia has launched a 13-week long outdoor campaign on the JCDecaux network to drive awareness for its latest Eseries devices, Nokia E65.

The campaign featured a series of Nokia E65 sticker creative on various glass facades within the mall - the objective was to communicate to consumers the Wi-fi features of the Nokia E65 as well as its slim design. Bates Singapore was responsible for creative.

"Outdoor advertising was chosen as a medium to support this launch because we wanted to reach the audience while they are out and about. These are also moments where they will need connectivity to browse the web or check emails on their mobile devices.  Thus, we selected a natural environment where consumers will want to use Wi-fi on the Nokia E65 devices, like shopping malls and F&B outlets," Lim Wee Khee, senior marketing manager for Nokia Singapore said in a statement.

The campaign also features in print as well as online, and media placement duties were handled by Mediacom.