Grey adds to creative department

Singapore - Grey Singapore has appointed Liew Ling-Hwei as senior copywriter - she joins the agency from Rapp Collins/DDB Melbourne.

"Ling-Hwei is one of the most versatile writers I've met who's competent both above and below the line - she adds a dose of maturity and dynamism to our team,"Justin Lim, CD, Grey Singapore said.

Liew has worked on Grey's campaigns for Wyeth and AXA - her appointment comes as the agency staffs up its creative department off the back of its recent new business wins, such as the National Youth Council's Youth Expedition Project, as reported in Marketing's 8 May bulletin, YEP says Grey.