Tourism numbers on the rise

TOURISM MARKETING   SINGAPORE TOURISM BOARD   VISITOR ARRIVALS

• Tourism numbers pick up
• First time this year
• Malaysia and Indonesia lead charge

Singapore - Visitor arrivals to Singapore have finally registered their first growth this year to reach 799,000 in September with numbers from both Malaysia and Indonesia steadily rising.

They grew by 7.1% year-on-year in September and visitor days were estimated at 3.2 million days.

In September; Indonesia (183,000), Australia (73,000), Malaysia (68,000), P R China (60,000) and India (57,000) were Singapore's top five visitor-generating markets. These markets accounted for 55.2% of total visitor arrivals for the month.

Among the top 15 markets, Malaysia (+51.2%) and Indonesia (+26.8%) registered double-digit growth compared to the same period in 2008 as a result of the Hari Raya holidays taking place in September this year.

Japan posted its first growth (+7.7%) this year due to Silver Week holidays while visitor arrivals from Vietnam (+9.0%), India (+6.7%), Germany (+5.0%), the United Kingdom (+1.4%) and Australia (+0.8%) also saw growth compared to September 2008.

Visitor arrivals from Hong Kong (+3.5%) and the Philippines (+2.8%) improved for the month, which can be partly attributed to attractive travel packages and aggressive marketing for the Singapore GP Season.

Gazetted hotel room revenue, however, was estimated at S$140 million, representing a decrease of 28.0% compared to a year ago. Average Room Rate for September 2009 was estimated at S$207, representing a decrease of 31.2% over September 2008.

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