Initiative boosts team with account director hire

Singapore - Initiative Singapore has appointed Fiona Sim as account director where she handles accounts such as ING, Computer Associates and Starwood - she joins from Starcom where she was manager.

"Fiona will play a pivotal role in Initiative's growth, her relationship building skills and capabilities in both regional and local media are key attributes identified for her role," newly appointed GM for Initiative Singapore Juliet Ng said in a statement.

Sim reports to Ng and brings with her seven years experience in the media industry. She has worked on brands such as Sony, UBS, and Columbia Tristar.