Jurong Point appoints MPG

Singapore - MPG Singapore has picked up the Jurong Point media account following a review.

The other agencies involved in the pitch have not been revealed. MPG will handle all media channels across traditional and digital channels for the shopping mall, including retail promotions and its new rewards programme SHIOCK!.

Jurong Point is Singapore's largest suburban shopping mall.

"MPG have built a really strong portfolio of retail clients over the last 18 months, and we are looking forward to applying all our experience and expertise to help drive new media thinking for Jurong Point," Desh Balakrishnan, media director at MPG Singapore, said.

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