Out of the Box anything but whatever on tampering issue

Singapore - Less than a week after Marketing reported on Out of the Box's (OOTB) launch campaign for its ‘Anything' and ‘Whatever' beverage product range - creatives from as much as 450 bus stops have been removed because of public tampering.

The empty cans, which in its original form were sealed shut, could now pose a serious dengue threat to the public after numerous cans were vandalised to the point where it could collect and store stagnant water.

In a statement, OOTB said "to our greatest regret, we realised that the empty cans at almost 450 bus stops had been tampered with, some even torn down with the flaps opened. This has caused much concern by some members of the public who felt that the opened cans posed possible dengue hazards".

"In the interest of the public, the management of OOTB has made an immediate decision today, working closely with Clear Channel to dismantle the canned drinks display at all bus stops".

The mass removal of displays, which took three days to erect, was described by MD for OOTB, Johnson Tan as a "pity" and said "even though we will incur additional cost, we feel that as this is a public concern, we will do anything and whatever to address it immediately".

Tan also felt that despite the shortened run of the displays, "we have achieved our objectives of creating mass awareness and attention".