Emphasis lands more SIA business

Emphasis Media Limited has snapped up the Singapore Airlines business to produce the in-flight Priority magazine, a title for SIA's customers who regularly travel at the front end of the plane.

Emphasis will also publish the Lifestyle Privileges biannual under the contract, which bolsters its existing relationship with SIA under which it already produces the in-flight entertainment title, KrisWorld.

The publisher plans to overhaul the title and relaunch it in July with a new look which Emphasis editorial director Innes Doig says will be in line with the title's "sophisticated readership".

Priority and Lifestyle Privileges will be helmed by newly appointed newly-appointed managing editor Felicity Glover.