Sat, 11-Oct-2008
Taking over from the Orang Utan
Published: May 22, 2007
Singapore - The Singapore Zoo has launched a new TVC running on free-to-air and cable TV regionally, featuring the endangered Sumatran Tiger.
The commercial shows the Sumatran Tiger in a rainforest setting and is a continuation of the conservation theme started by the Orang Utan spot in 2006.
Creative were handled by Saatchi & Saatchi Singapore and in a statement the agency said the central message was "that the zoo offers children and adults a life experience that cannot be missed" and "reinforces the Singapore Zoo as a place where animals inspire life".
The fully-animated spot was produced by Tandem Films in London which also produced the Orang Utan spot.
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