Royal Caribbean unveils its dreamship

• Royal Caribbean unveils campaign
• XM Asia-created
• Involves Dreamship site

Singapore -XM Asia has created a ‘Dreamship Builder' website for global cruise brand Royal Caribbean International as part of its ongoing ‘Nation of Why Not' brand campaign running across Asia.

The website aims to build brand awareness and create interest in its renowned innovative ships and signature onboard amenities.

"We took the playful new branding campaign to capture this imaginary and innovative spirit in an online campaign. Ever thought of experiencing the thrill of a race track or a Ferris wheel on the open oceans? Royal Caribbean Dreamship Builder allows your wildest fantasies come to life," David Brown, XM Asia senior creative director, said in a statement.

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