Mediaplex marks APAC foray

• ValueClick expands Mediaplex into APAC
• Clients include Dell and Betfair
• To be headquartered in Hong Kong

Singapore - ValueClick's Mediaplex, which especialises in ad serving, has extended its online marketing services to Asia Pacific beginning operations with long-term clients including Dell and Betfair.

The move, it says, will allow advertisers to improve their cost effectiveness and deliver stronger campaign results as digital marketing spend increases across the region.

UK-based ValueClick is a global integrated online marketing company. Its brand offerings include Commission Junction, its affiliate marketing network, Mediaplex, specialist in intelligent technology for digital marketing, including ad serving, email marketing and others.

"Mediaplex is investing in Asia Pacific because of the huge potential our solutions offer advertisers in the region as they increase their digital marketing budgets. Our sophisticated technology allows advertisers to finitely measure their online advertising return on investment whilst reducing spend through de-duplication of all media channels through our Master Conversion Tags," Andrew Walker, regional director of ValueClick Asia Pacific, said.

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