Starcom wins GDB media business
Published: Oct 12, 2009
Guangzhou - The Guangdong Development Bank has hired Starcom Guangzhou as its media agency following a tender with Zenith GZ and Mindshare.
Guangdong Development Bank boasts some 12 million consumer customers across China and runs more than 500 branches.
Starcom Guangzhou takes over from incumbent agency Zenith GZ and will handle media planning and buying.
"The Guangdong Development Bank is a brand with immense potential, and represents an important category in our portfolio," Ann Chan, general manager at Starcom Guangzhou, said.
"During the pitch, Starcom demonstrated to the client that we had a solid understanding of their business objectives, and leveraged on our category insights to demonstrate why we are the right communications partner for GDB."
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