Synovate hires new associate director

• Synovate appoints Ooh Fei Ru as associate director
• Previously attached to Global Shell Lubricants
  

Malaysia - Synovate has appointed Ooh Fei Ru to the role of associate director for its Quantitative research team in Malaysia. 

Prior to joining Synovate, Ooh was attached to Global Shell Lubricants for six years as Insights Manager where she was responsible for global, regional and country market research projects.

She supported Shell Advance motorcycle oil business including pricing studies, customers and indirect channels.

"Synovate Malaysia always looks to consistently deliver competitive intelligence and strategic advice to clients, allowing them the opportunity to understand markets, compete more effectively and expand their business," Synovate Malaysia MD, Steve Murphy, said.

"Fei Ru's extensive global exposure not only represents a boost to the team but a direct advantage to our clients as well," he said. 

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