MPB renews Disney content deal
Published: Oct 09, 2009
MPB DISNEY TV3 NTV7 8TV MEDIA
- MPB renews content deal with The Walt Disney Company
- Deal gives TV3, ntv7, 8TV viewers latest content
Malaysia - Media Prima Bhd has renewed a multi-year deal with The Walt Disney Company's integrated distribution arm, Disney-ABC International Television (DAIT) Asia Pacific.
The move gives viewers of TV3 - the most watched free-to-air TV channel in Malaysia - ntv7 and 8TV the latest content available this season.
The agreement covers a range of live action TV series from ABC Studios which includes shows such as FlashForward as well as Grey's Anatomy and Desperate Housewives.
Media Prima will also have first-run with shows such as Ghost Whisperer and Private Practice.
"At the core of what Media Prima stands for to our viewers and advertisers has always been the great content we offer them, so this partnership clearly demonstrates both our commitment as well as dedication to bring them the best and latest content in television entertainment before any other television channels," Dato' Amrin Awaluddin, MPB Group managing director, said.
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