Foster's hires Ogilvy RedCard

• Foster's appoints Ogilvy RedCard
• To handle brand activation
• Covers markets across Asia

Singapore - Foster's has appointed Ogilvy RedCard to conceptualise and execute its wine activation engagement programs in Asia.

"Foster's has ambitious plans in the region and we want to capitalise on the expertise and strengths of Ogilvy & Mather," Jane Garland, marketing director Asia for Foster's, said.

Foster's currently markets a range of category leaders including Penfolds, Wolf Blass, Rosemount, Lindemans, Beringer and Wynns across the region.

This adds to Ogilvy RedCard's clientele list which includes The Economist, Motorola, CIMB, WWF and Nike.

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