Visa, STB ink deal

• Visa, STB come together
• To promote tourism
• Partnership lasts three years

Singapore - Visa and the Singapore Tourism Board have joined togerther in a strategic marketing partnership to promote Singapore to Visa cardholders over three years.

The partnership, signed for an initial period of three years, will see Visa cardholders visiting Singapore enjoy exclusive benefits and promotions with merchants, retail associations and events such as Christmas in the Tropics, the Singapore 2010 Youth Olympic Games and the Singapore Grand Prix Season.

The marketing deal aims to attract more visitors to Singapore and help stimulate visitors' spending while they are here.

"We want to encourage more travellers to put Singapore on their travel itinerary, whether for work or leisure, and while here, enjoy the security and convenience when using their Visa card," David Lee, president of Asia Pacific for Visa, said in a statement.

Aw Kah Peng, chief executive of STB, said in a statement: "Not only will this partnership enable consumers to benefit from the exclusive privileges and enjoy the convenience and peace of mind offered by Visa, it will also enable us to reach out to potential travellers in many of our key source markets in a targeted way."

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