C-Class images a Bluetooth away

Hong Kong - Mercedes Benz has engaged Hot Media Solutions to launch an interactive bluetooth campaign at targeted Pacific Coffee outlets in Hong Kong this month.

The campaign, which runs for four weeks, aims to promote the new C-Class Mercedes Benz through an innovative direct marketing solution via mobile marketing targeting the high-income PMEB demographic. 

The five participating outlets are located at IFC and Citibank Tower in Central, New World Centre in Tsim Sha Tsui, Great Eagle Centre in Wanchai and Happy Valley. Posters as well as TVCs are played on the digital screens at these Pacific Coffee outlets to actively engage the target customers to acquire wallpapers and screenshots of the C-Class Mercedes car.

Apart from the Bluetooth campaign, the ads will also appear in print, on an outdoor billboard at Causeway Bay and online.

Mediaedge:cia handled media buying and planning duties while Contract Advertising handled the creatives.