The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

ESS teams with Resorts World Sentosa

By: Contributed Content, Singapore
Published: Oct 06, 2009
ESPN   RESORTS WORLD SENTOSA   SPORTS MARKETING
  • ESS signs three-year deal
  • RWS to host world-class sporting events
  • ESS to create, stage and broadcast

Singapore - ESPN STAR Sports (ESS) has announced a three-year exclusive partnership with Resorts World Sentosa to create, stage and broadcast a range of world-class sporting events in Singapore.

The partnership will kick off with the launch of the inaugural Martial Combat - Asia's Ultimate Mixed Martial Arts Fight Championship. in 2010.

It will feature a total of 12 events, comprising 60 fights per year and featuring some of the most popular and celebrated fighters from around the world. It will also receive television coverage from ESS in excess of 60 hours, making it the largest martial arts broadcast in Asia. 

The first leg of events is scheduled on 14-15 May 2010 and will be the first-ever MMA event to receive television coverage in 24 different countries in Asia, extensive online support through www.espnstar.com and mobile initiatives through mobileESPN. 

"We are very pleased to join hands with Resorts World Sentosa to kick start a great sports entertainment initiative which we believe has a lot of potential in becoming a signature sporting event in Asia," Manu Sawhney, managing director of ESS, said in a statement.

"I am confident that with our event management expertise coupled with the strength of our television networks and digital platforms, sports fans at the resort and across the region can look forward to a highly engaging and entertaining experience".

In addition to Martial Combat, ESS will broadcast a select number of programming from other MMA events from around the world in 2010.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia

Companies featured:

  • ESPN Star Sports
  • Resorts World at Sentosa