Shepherd to head iris’ Sydney digital arm

• Iris to launch digital operation in Sydney
• Appoints Shepherd as digital director
• Arrives from The White Agency

Australia - Global integrated marketing agency iris has appointed The White Agency's Romi Shepherd as digital director to spearhead its digital operation in Sydney, which it is launching this month.

Shepherd, who joins from Australian digital shop The White Agency, will be responsible for driving iris' digital capabilities as part of its integrated offering across its offices in Sydney and Melbourne, and will report to Simon Porter, managing director of iris' Australian offices.

Shepherd brings 11 years' experience in interactive and ATL marketing, and held her most recent role as group account director at The White Agency since 2005.

She will develop iris' digital strategy, with a view to building the agency's profile as one of the leading shops for digital in the region. She will be working on briefs for Sony Ericsson & Shell in the coming months.

"I'm thrilled to have Romi on board, she is a key hire for iris in Australia, an investment in the growth and building of our local digital capabilities. It's this investment in the best local talent that allows us to provide truly integrated solutions for our clients," Porter said in a statement.

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