IAC hires TSLA, launches campaign

• New IAC campaign kicks off
• Developed by TSLA
• Extends across IAC's collaterals

Singapore - The Infocomm Accessibility Centre (IAC) has appointed The Secret Little Agency and launched a new campaign titled ‘SOW - It's Time to Grow'.

IAC is managed by the Society for the Physically Disabled, and the campaign aims to increase enrolment in IAC's various IT training programmes. IAC is the first centre in Singapore to provide IT training across disability types, as people with different disabilities can enrol in IAC's courses to acquire the necessary skills.

The Secret Little Agency was appointed earlier in the year as lead creative agency handling through-the-line duties that span from a master redesign of the entire brand identity to digital advocacy drives across platforms such as Twitter and Facebook. Supporting the campaign on the public relations front is Fulford Public Relations.

"We're excited to announce the ‘SOW - It's Time to Grow' campaign. With its fresh and innovative approach we will reach out to more people with disabilities and impress upon them the need to keep pace in their adoption of technology," Chia Woon Yee, director of technology at the Society for the Physically Disabled, said in a statement.

Supported by the Infocomm Development Authority of Singapore, the Ministry of Community Development, Youth and Sports, the National Council of Social Service, the Tote Board and Microsoft Singapore, IAC also provides on-the-job training and apprentice programmes for capable trainees to practice the skills they have picked up in a workplace, enhancing their employment opportunities.

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