CNN goes beyond borders
Published: Sep 22, 2009
- CNN International rebrands
- Launches new logo and tagline
- Go Beyond borders
Singapore - As part of CNN International's ongoing expansion the network has rebranded with a new logo, sound, graphics and tag line ‘Go Beyond Borders'.
Put together by CNN's in-house global marketing and creative teams in conjunction with the Boston-based agency Tooth+Nail, ‘Go Beyond Borders' is in line with CNN International's shared values and commitment to delivering intelligent news in a connected world.
The new brand positioning coincides with the launch of the network's flagship program ‘Amanpour', the live interview show hosted by the international journalist Christiane Amanpour.
"2009 has been a defining year for CNN International, with the introduction of an ambitious new programming line-up following on from an intense expansion of our newsgathering operation as we put original content and multiple perspectives at the heart of our output. A new tagline is the logical next step to cement our brand promise for today's news consumers," Tony Maddox, EVP and managing director, CNN International said.
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