McDonald's Coke glasses get a refill

MCDONALD'S   COKE   PROMOTION   ADVERTISEMENT   SOCIAL MEDIA 

• McD's and Coke brings contour glass promotion back
• LB, OMD, and West Coast Communications involved
• Initiatives include TVCs, radio, and print

Malaysia – Today Coca-Cola relaunches the Coke Contour Glass promotion first done during the Beijing Olympics last year at fast food giant McDonald's.

Marketing carried out to promote the initiative includes TVCs, radio, newspaper and magazine advertisements as well as social media elements.

Creatives were handled by Leo Burnett while OMD handled the media buying.

"Based on the tremendous interest from customers for the Beijing 2008 Coca-Cola Contour glasses, we are excited to again offer such a great value for a unique and sought-after item, this time with a special range of seven eye-catching colours," Sarah Casanova, managing director of McDonald’s Malaysia, said.

West Coast Communications is handling PR duties for Coca-Cola

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