FedEx aims to deliver customer satisfaction

Regional - FedEx is continuing to take the fight to its main rivals UPS and DHL, launching the latest round of TV commercials under the name "Stacking".

The BBDO commercials follow last year's "Dog" and "Overloaded" TVCs, both of which were awarded at the 2009 TV Commercial Awards.

The latest commercials will air in Hong Kong, Korea, Singapore and Taiwan.

"This new TV commercial builds on the success of past commercials to drive home the professionalism of the FedEx team and our willingness to go above and beyond - which sets us apart as a committed, global express partner for businesses across Asia," Malcolm Sullivan, vice president of marketing at FedEx Asia Pacific, said.

"Stacking" was filmed on location in Sydney and took seven months to produce from conceptualisation to final production.

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