Ogilvy Singapore promotes Lim to CD

• O&M appoints creative director
• Lim promoted from head of copy
• Was creative lead on multiple accounts

Singapore - Ogilvy & Mather Singapore has promoted group head of copy Troy Lim to creative director of the agency.

In his new role Lim will work closely with the creative department to develop multi-channel work for clients, while the move is designed enhance Ogilvy's 360-degree brand offering. Lim was previously the group head of copy and the creative lead on multiple accounts such as SoyJoy, Health Promotion Board, GE Money, Panadol and Prudential.

"As we start gearing our creative department to create work in multiple channels, we see a huge opportunity for some real integrated thinking. We see Troy as a big part of that evolution here at Ogilvy," Robert Gaxiola, interim executive creative director at O&M Singapore, said in a statement.

Lim has worked at Ogilvy for four years and prior to that, he had stints at BBDO and Saatchi & Saatchi.

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