MDA calls a pitch for SMF

• MDA calls pitch
• For integrated campaign for SMF
• Aims to explore advergaming

Singapore - The Media Development Authority of Singapore (MDA) has called a pitch looking for a creative agency to promote the brand awareness of Singapore Media Fusion (SMF) at key international trade events in 2010.

The project aims to explore a new advertising medium, advergaming, to drive traffic to the Singapore pavilion at international trade events like MIPTV 2010 Cannes Film Market and MIPCOM.

The concept of the game is to leverage on existing platforms along with the SMF ‘I made it in Singapore' ad campaign and engage audience across various touchpoints, states the tender document.

SMF showcases the collective richness and diversity of Singapore's media industry and promotes a consistent brand image of Singapore media.

The initial contract is for 12 months with an option to extend for another year. The tender closes 6 October.

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