DesignSingapore selects DDB

• DDB bags Design Festival 2009
• In charge of integrated campaign
• Decision follows a pitch in June this year

Singapore - DDB Group has been awarded the integrated campaign duties for the Singapore Design Festival 2009, after a pitch that was called in June this year.  

Organised by the DesignSingapore Council (DSG), the biennial Festival encompasses full range of design disciplines and is the key umbrella event for the whole sector, with local and international participation. As AOR, the DDB Group will manage and develop communications aimed at educating Singaporeans, as well as regional entities, on the role for the DesignSingapore Council.

"We couldn't have asked for a more stimulating task," Joji Jacob, executive creative director of DDB/Rapp Singapore, said.

Set up in August 2003 DSG, under the Ministry of Information, Communications and the Arts, aims to inspire design and develop Singapore into an international centre for design creativity in Asia.

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