Search market soars, Google top dog

• Global search market results
• Google finishes on top
• Europe holds top share of searchers

Global - comScore has released findings from a study of the global search market showing that online searches increased 41% this year, and that Google sites attracted significantly more searches than any other engine.

According to the study, Google saw  76.7 billion searches conducted or 67.5% market share, while Yahoo! sites ranked second worldwide with 8.9 billion searches (7.8%). Perhaps the most interesting finding was that Chinese search engine Baidu finished a close third with 8 billion searches (7.0&).

With Bing now on board, Microsoft sites saw a 41% increase in searches from July l2008. Most of the top search properties worldwide experienced significant growth in search query volume versus last year, with Russian search engine Yandex growing at the fastest rate (94%) among the top ten.

Facebook was another site on the rise, growing 18%, and rounded out the top 10.

The dynamics of search behavior varied considerably across different parts of the world. Among the five global regions, Europe accounted for the highest share of searches at 32.1%, followed by Asia Pacific at 30.8% and North America (22.1%).

Notably, Latin America exhibited the heaviest search behavior per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).

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