MCYS hires Carbon

• Carbon wins Reach Singapore
• MCYS initiative
• To enhance social media usage

Singapore - Carbon Interactive has bagged social media duties for the Ministry of Community Development, Youth and Sports' Reach Singapore programme.

The pitch, called in July this year, was looking for agencies to enhance its Facebook and Twitter applications, improve its presentation, look and feel as well as develop a marketing and communications plan to reach out and attract more members.

Carbon has already helped Reach set up a live twitter streaming application during the National Day Rally Youth Forum, held last month. Reach Singapore, which aims to foster active citizenry, launched on Facebook in June 2008 and on Twitter earlier this year.

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